In Pursuit of Profit
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![]() During a recession, too many organizations try to cut costs indiscriminately. The savviest organizations, however, lean on the data to determine when to trim and when to ramp up spending to capitalize on new opportunities. A Harvard Business Review study from the 2009 recession showed that companies that strategically increased spending sooner actually weathered the downturn better. Shrewd business owners who knew when to cut and when to spend recovered lost revenue more quickly and positioned their businesses better for long-term success. Companies that do not currently employ an accountant may be hesitant to hire one during this downturn due to the expense associated with doing so. However, some circumstances call for an experienced accountant, and a recession is one of them.
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One mistake that unites all small business owners is trying to do too much in-house. Small business owners are naturally cost-averse, which makes them less likely to outsource financial needs when they arise. They are far more likely to bumble through the numbers related to essential projects themselves or consult a bookkeeper for ad hoc assistance rather than hire a specialized accountant to do the job.
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